The Surprising Discovery Of The Researchers
“NEWS
POST PK” Washington: Experts have discovered a surprising fact during a
research study as to what prevents people from adding vegetables to their daily
diet.
According
to details, a study conducted by a team from the University of Southern California
found that consumers who shop for food and beverages are less likely to buy
food items labeled vegan (meat and dairy-free), while in contrast, they buy
more food labeled as 'healthy and sustainable'.
The
research study, published in the Journal of Environmental Psychology and
presented at the Society for Risk Analysis 2023 conference in Washington, D.C.,
looked at how people reacted to specific food labels.
More
than 7,000 people were selected for the research. The researchers asked these
participants to pick up two food baskets, one without meat and dairy and one
with meat and dairy. Each basket was labeled with something like vegan,
plant-based, healthy, sustainable, or healthy and sustainable.
Surprisingly,
the researchers found that the meat and dairy-free gin baskets labeled ' vegan'
or 'plant-based' were less likely to be chosen by participants, with only 20
percent of participants choosing those baskets. But a surprising 44 percent
of participants chose baskets with the same food (i.e., no meat or dairy) that
were labeled 'healthy' and ‘sustainable' or both.
The
researchers also found that this effect of the label was more pronounced among
people who liked to eat red meat, meaning they were more likely to prefer
labels such as 'healthy and sustainable'. However, the researchers concluded
that labeling has a significant impact on any food choice and that meat eaters
may be drawn to better-labeled vegetables over a plant-based diet.
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